Vol. 6 No. 1 (2026)

Articles

• Country of Origin, Brand Image, and Attitude Toward the Brand on Wuling EV Purchase Intention

  Roni Irawan, Maria Apsari Sugiat, Dedi Iskamto

  1-15

  DOI : https://doi.org/10.54099/hbr.v6i1.1448
  

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• The Political Economy of Fiscal Resilience: Evidence from Best Practices in Local Government Liquidity Management

  Danang Indrajaya, Anak Agung Ngurah Agung Chandra Nanda Kusuma Kusuma, Muhammad Fikri Al-Banna, Windari Driyastutik

  16-29

  DOI : https://doi.org/10.54099/hbr.v6i1.1780
  

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• Customer Satisfaction as a Mediator Between Service Quality, CRM, and Customer Loyalty

  Made Dwika Dinda Damayanti, Ni Made Wahyuni, Made Setini

  30-45

  DOI : https://doi.org/10.54099/hbr.v6i1.1762
  

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• Exploring the Nexus Between Country of Origin and Purchase Intentions towards Korea Cosmetics : Evidence from Myanmar’s Market

  Atar Thaung Htet

  46-60

  DOI : https://doi.org/10.54099/hbr.v6i1.1467
  

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