International Journal of Management and Business Applied
ISSN 2827-9840 Abbreviated: IJMBR Frequency: March & September DOI Prefix: 10.54099/ijbmr Editor-in-Chief: Ibrahim Tijjani Sabiu, Ph.D, Index: Copernicus Intenational, Googgle Scholar, Dimension, Garuda, Sinta Article Processing Charge (APC): IDR 500,000.00 - IDR 1.500.000
Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
Perceived Value Mediation on Price and Product Quality Toward Purchase Intention of Balinese Masks
Purpose–This study aims to examine the effect of price and product quality on the purchase intention of Balinese masks in Mas Village, Gianyar, and to analyze the mediating role of perceived value in explaining the relationship between these variables within the context of cultural-based creative products. Methodology/approach–This research employs a quantitative explanatory approach using a survey method. Data were collected from 130 respondents who had experience purchasing or considering the purchase of Balinese masks. The sampling technique used purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect (mediating) relationships among variables. Findings –The results indicate that price and product quality have a positive and significant effect on purchase intention. Both variables also significantly influence perceived value, which in turn positively affects purchase intention. Furthermore, perceived value is proven to significantly mediate the relationship between price and purchase intention, as well as between product quality and purchase intention. These findings confirm that consumer buying interest in cultural products is shaped not only by economic and functional evaluations but also by psychological value perception. Novelty/value –This study contributes to the literature by extending the application of the Theory of Planned Behavior and Perceived Value Theory in the context of traditional cultural handicraft products. Unlike prior studies that primarily focus on manufactured or standardized goods, this research emphasizes the mediating role of perceived value in cultural-based creative industries, particularly in Balinese mask products. The findings provide strategic insights for artisans and cultural entrepreneurs in strengthening pricing strategies, maintaining product authenticity, and enhancing perceived value to increase purchase intention.
Copyright (c) 2026 I Nyoman Bagus Yoga Kepakisan, Ida Bagus Udayana Putra, I Made Suniastha Amerta, Made Setini https://creativecommons.org/licenses/by-nc/4.0
Participatory Monitoring and Evaluation on Sustainability of Potato Projects in Rubanda District, Uganda
Examining how participatory monitoring and evaluation affects the sustainability of potato projects in Rubanda District was the goal of this study. The unavailability of potato projects in Rubanda District served as the basis for this investigation. The survey design used in this study was cross-sectional. A total of 139 respondents' data was gathered, and both quantitative and qualitative analysis were performed. Frequency tables were utilized to display the data because descriptive analysis involved describing a single variable and its characteristics. A Pearson correlation matrix was used at the bivariate level to determine the connections between the dependent and predictor variables. To fit the data, a linear regression model was employed. Monitoring and evaluation in potato projects have a positive impact on project sustainability, according to research findings from the regression model (R=756). The primary finding of this study is that the sustainability of potato projects in the Rubanda district is impacted by monitoring and evaluation. Therefore, the study suggests that in order to ensure the sustainability of potato projects in the Rubanda district, project managers should give careful thought to project monitoring and evaluation.
Copyright (c) 2026 John Bosco Turyasingura, Arinaitwe Julius Byarugaba, Agaba Moses, Ngele Mwazuna Alice, Jasper Atukwase https://creativecommons.org/licenses/by-nc/4.0
The Moderating Role of After-Sales Service on Product Quality, Brand Image, and Used Car Repurchase Intention
Purpose – This paper seeks to examine the effect of product quality and brand image on repurchase intention of used car consumers in Denpasar, Bali, as well as to analyze the moderating role of after-sales service in strengthening these relationships. Methodology/approach – A quantitative survey approach was employed to collect data from 120 consumers who had previously purchased used cars and received after-sales services from used car showrooms in Denpasar. The data were gathered through a Likert-scale questionnaire and analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). Findings – The results indicate that product quality and brand image have a positive and significant influence on consumers repurchase intention. However, after-sales service does not moderate the relationship between product quality and repurchase intention, nor between brand image and repurchase intention. These findings suggest that repurchase decisions in the used car market are mainly driven by the physical condition of the vehicle and brand perception rather than by post-purchase services. Novelty/value – This study provides insight into consumer repurchase behaviour in the used car industry in Bali, emphasizing the importance of maintaining vehicle quality and strengthening brand image as key strategies for used car showrooms. Although after-sales service was not found to play a moderating role, it remains important as a supporting factor for customer satisfaction and long-term relationships.
Copyright (c) 2026 I Gede Harry Pratama Saputra, Ni Luh Putu Indiani, Made Setini https://creativecommons.org/licenses/by-nc/4.0
Usage of Financial Services and Financial Performance of Agribusiness MSMEs in Greater Kigezi Sub-Region, Uganda
This study examines the influence of financial usage on the financial performance of agribusiness micro, small and medium enterprises (MSMEs) in Uganda’s Greater Kigezi sub-region. While financial inclusion initiatives in Uganda have significantly expanded access to formal financial services, emerging evidence suggests that access alone does not guarantee improved enterprise outcomes unless services are actively and consistently used. Rural agribusiness MSMEs, which operate in seasonal, cash-intensive, and infrastructure-constrained environments, provide an important context for evaluating whether financial usage translates into measurable performance gains. A cross-sectional survey design was employed, and primary data were collected from agribusiness MSME owners and managers across the six districts of Greater Kigezi. A total of 208 valid observations (N = 208) were analyzed using descriptive statistics, correlation analysis, and ordinary least squares (OLS) regression. Measurement quality was assessed prior to estimation. Content validity was confirmed (CVI = 0.90), while construct adequacy of the financial usage indicators was evaluated using the Kaiser–Meyer–Olkin (KMO) measure and Bartlett’s Test of Sphericity. The KMO value of 0.500 indicated marginal sampling adequacy, while Bartlett’s Test was statistically significant (χ² = 71.523, df = 1, p < .001), confirming the presence of meaningful correlations among the usage indicators. Given the behavioral and heterogeneous nature of usage, indicators were retained as observed measures rather than aggregated into a composite factor. Reliability diagnostics were satisfactory. Empirical results reveal a positive and statistically significant relationship between financial usage and MSME financial performance. The study concludes that deepening the actual use of financial services is critical for improving agribusiness MSME profitability and stability in rural Uganda and recommends that inclusion policies shift from access expansion toward usage-oriented interventions.
Copyright (c) 2026 Kabagambe Jesse David, Moses agaba https://creativecommons.org/licenses/by-nc/4.0
Digital Transformation, Procurement Capability, and Competitive Advantage
This study aims to analyze the influence of digital transformation on the procurement process in order to drive the achievement of competitive advantage, by taking into account the factors of multi-supplier, digital capabilities, and market turbulence in Telkomsigma. This study employs a quantitative and explanatory approach to examine the relationships between variables. Hypothesis testing is conducted using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) using SmartPLS. The results show that digital transformation has a positive effect on procurement, procurement has a positive effect on competitive advantage, and procurement plays a significant mediating role between digital transformation and competitive advantage. In addition, multi-supplier strategies positively influence digital capabilities, and market turbulence positively affects competitive advantage. However, digital transformation, multi-supplier, and digital capabilities do not have a significant direct effect on competitive advantage. Lastly, digital capability does not have a significant mediating role between multi-supplier and competitive advantage. This study contributes to the procurement literature by highlighting the implementation of digital transformation and multi-supplier approaches to enhance competitive advantage in highly turbulent markets. It also provides recommendations for advancing digitalization and strengthening digital capabilities in procurement processes and optimizing the role of procurement functions.
Copyright (c) 2025 Safira Pramudhita, Ratih Hendayani https://creativecommons.org/licenses/by-nc/4.0