Awalludin, Awalludin, and Jerry Heikal. “The Influence of Offering Equity, Brand Equity, and Relationship Equity on Customer Satisfaction and Customer Loyalty”. International Journal of Management and Business Applied 3, no. 2 (September 21, 2024): 110–128. Accessed July 13, 2025. https://www.journal.adpebi.com/index.php/IJMBA/article/view/1083.