HANDAYANI, Widya; REYNALDI, Jaka; CHAIRANI, Metha Erzha; HEIKAL, Jerry. User Persona Clustering to Enhance Digital Marketing Strategy in Bakrie University. Asean International Journal of Business, [S. l.], v. 4, n. 2, p. 204–210, 2025. DOI: 10.54099/aijb.v4i2.1235. Disponível em: https://www.journal.adpebi.com/index.php/AIJB/article/view/1235. Acesso em: 28 mar. 2026.